Millennial Media Report Shows Android Continuing To Take Over
Millennial Media has released their Mobile Mix for October, and at first sight, the results are fairly impressive. Before diving in, though, it’s important to note that the statistics are based on ad clicks, rather than a population sample. However, that doesn’t mean they don’t help express the overall trends, so with that in mind, let’s take a quick look at the highlights.
· This month, for the first time, Android tied with iOS as the largest Smartphone OS on our network, with an 8% increase month-over-month and 37% impression share on our network.
